Clear Purpose exists to provide impartial, honest information and communication regarding Southwest Florida water quality issues, beach conditions, health alerts, weather reports and other news of value and interest to residents and visitors — with specific focus on factors affecting Sanibel Island and Captiva Island, Florida.

The goal of Clear Purpose is to provide interested parties access to unbiased information from authoritative sources about the quality, comfort, safety and enjoyment of Sanibel and Captiva beaches — consistently ranked among the top beaches, and beach vacation destinations, in the United States and the world.

Clear Purpose is sponsored by Sanibel Captiva Beach Resorts LLC, the leader in hospitality management and marketing in Southwest Florida for more than 40 years. Sanibel Captiva Beach Resorts markets leading resort, restaurant, vacation rental, marina and spa brands including ‘Tween Waters Island Resort & Spa; West Wind Inn; Castaways Cottages; Beachview Cottages; Sanibel Captiva Island Vacation Rentals; Old Captiva House Restaurant; Crow’s Nest Bar & Grille; Normandie Seaside Cafe; and the Spa at ‘Tween Waters Inn.

It is the intent of Clear Purpose to serve as a valuable and trustworthy resource that residents can turn to, and visitors can rely upon when planning travel to our beautiful part of the world. Thank you.