THE PURPOSE OF CLEAR PURPOSE
Clear Purpose exists to provide impartial, honest information and communication regarding Southwest Florida water quality issues, beach conditions, and health alerts — with a specific focus on factors affecting Sanibel Island and Captiva Island, Florida. The goal of Clear Purpose is to serve as a valuable and trustworthy resource that residents can turn to, and visitors can rely upon when planning travel to our beautiful part of the world.
Clear Purpose is sponsored by Sanibel Captiva Beach Resorts LLC, the leader in hospitality management and marketing in Southwest Florida for more than 40 years. Sanibel Captiva Beach Resorts markets leading resort, restaurant, vacation rental, marina and spa brands including: